Digital Marketing Training

Duration: 3 Months

Suitable for: Beginners & Intermediates

Mode: Online & Classroom

Course Overview

Our comprehensive Digital Marketing program equips you with the skills to create, manage, and optimize marketing campaigns across multiple digital platforms. This intensive course covers SEO, social media marketing, content creation, paid advertising, email campaigns, and analytics, preparing you for a career in one of the most dynamic and in-demand fields in business today.

Led by industry professionals with extensive experience in digital marketing strategy and implementation, this training program combines theoretical foundations with hands-on projects, ensuring you gain practical experience developing real-world marketing solutions. By the end of the course, you'll have a professional portfolio demonstrating your ability to drive traffic, generate leads, and increase conversions using state-of-the-art digital marketing techniques.

Course Curriculum

Module 1: Introduction to Digital Marketing
- Evolution of Digital Marketing
- The Digital Marketing Landscape
- Digital Marketing Channels Overview
- Building a Digital Marketing Strategy
- Understanding Customer Journey in Digital Space
- Digital Marketing Ethics and Best Practices
- Introduction to Digital Marketing Tools and Platforms
Module 2: Search Engine Optimization (SEO)
- Fundamentals of SEO
- On-Page SEO Techniques
- Off-Page SEO and Link Building
- Technical SEO Auditing
- Local SEO Strategies
- Mobile SEO Optimization
- SEO Tools and Performance Tracking
Module 3: Social Media Marketing
- Social Media Strategy Development
- Facebook Marketing and Advertising
- Instagram Marketing and Influencer Collaborations
- LinkedIn for B2B Marketing
- Twitter Marketing Strategies
- YouTube and Video Marketing
- Social Media Analytics and Reporting
Module 4: Content Marketing
- Content Strategy Development
- Content Creation and Copywriting
- Blogging and Article Writing
- Visual Content Creation
- Content Distribution Channels
- Content Calendar Management
- Content Performance Measurement
Module 5: Pay-Per-Click Advertising
- Introduction to PPC Campaigns
- Google Ads Platform
- Search Campaign Creation and Management
- Display Network Advertising
- Shopping Ads and Product Listing Ads
- Video Advertising Campaigns
- Bid Management and Budget Optimization
Module 6: Email Marketing
- Email Marketing Strategy
- Building and Managing Email Lists
- Email Design and Copywriting
- Automated Email Campaigns
- A/B Testing for Email
- Email Analytics and Performance Metrics
- Email Deliverability Best Practices
Module 7: Web Analytics and Data Interpretation
- Introduction to Google Analytics
- Setting Up Tracking and Goals
- Traffic Source Analysis
- Audience Behavior Analysis
- Conversion Tracking and Funnel Optimization
- Custom Reports and Dashboards
- Data-Driven Decision Making
Module 8: Digital Marketing Specializations
- Mobile Marketing Strategies
- Affiliate Marketing
- Conversion Rate Optimization
- Marketing Automation
- E-commerce Marketing
- B2B Digital Marketing
- Digital PR and Online Reputation Management
Module 9: Capstone Projects
- Comprehensive Digital Marketing Campaign
- SEO Strategy Implementation
- Social Media Campaign Execution
- Content Marketing Plan
- PPC Campaign Management
- Portfolio Development & Documentation

Learning Outcomes

Develop comprehensive digital marketing strategies across multiple channels
Create and optimize SEO-friendly content to improve organic search visibility
Design and manage effective social media campaigns
Create and optimize pay-per-click advertising campaigns
Implement email marketing strategies to nurture leads and drive conversions
Analyze and interpret web analytics data to optimize campaign performance
Build a professional portfolio of digital marketing projects

Career Opportunities

Digital Marketing Specialist
SEO Specialist
Social Media Manager
Content Marketing Strategist
PPC Campaign Manager
Digital Brand Manager
Marketing Analytics Specialist

₹34,999

Inclusive of all taxes

120+ Hours of Training
5+ Real-world Projects
Industry-relevant Curriculum
Expert Instructors
Job Placement Assistance
Certificate of Completion
Access to Resources & Materials
Internship Opportunities

Enroll Now

Meet Our Instructors

Amit Sharma

Digital Marketing Director

12+ years of experience developing digital marketing strategies for global brands, with expertise in performance marketing and conversion optimization.

Nisha Gupta

SEO & Content Specialist

Expert in search engine optimization and content strategy with experience at leading agencies and multiple successful case studies in organic traffic growth.

Vivek Malhotra

Social Media Strategist

Specialist in social media marketing and paid advertising campaigns, helping businesses build engaging online communities and drive measurable results.

Student Projects

Local Business SEO Campaign

Complete SEO strategy implementation for a local business that resulted in 200% increase in organic search traffic and first-page rankings for targeted keywords.

Social Media Growth Strategy

Multi-platform social media campaign that grew audience engagement by 150% and established brand presence across Instagram, Facebook, and LinkedIn.

Google Ads Campaign

Comprehensive PPC advertising campaign that achieved 300% ROI through strategic keyword targeting, compelling ad copy, and landing page optimization.

Email Marketing Funnel

Automated email marketing sequence that improved customer conversion rates by 45% through personalized content and strategic lead nurturing.

Student Success Stories

"The Digital Marketing course at Shabnam Infosys transformed my career path completely. Coming from a traditional marketing background, I was looking to update my skills for the digital age. The course structure was perfect - comprehensive yet practical with real-world applications. The projects helped me build an impressive portfolio, particularly the e-commerce marketing campaign I developed. Within a month of completing the course, I secured a position as a Digital Marketing Specialist with a 35% salary increase compared to my previous role."

Ananya Mehta

Digital Marketing Specialist at GlobalBrands

"As someone with no previous marketing experience, I was initially concerned about entering this field. The instructors at Shabnam Infosys made the learning journey accessible and engaging. They explained complex concepts clearly and were always available for additional support. The hands-on approach was invaluable - I created and managed multiple live campaigns during the training. I'm now working as a Social Media Manager for a growing startup, applying the exact strategies I learned during the course to help the company expand their digital presence."

Rahul Sharma

Social Media Manager at TechStart

"I enrolled in the Digital Marketing course to add new skills to my freelance business, but it resulted in completely new career opportunities. The balance between theory and practical application was perfect, with a focus on measurable results rather than just concepts. My capstone project where I developed an integrated digital campaign became a highlight in all my interviews. The career support team was outstanding, helping me position my new skills effectively in the job market. I'm now leading digital initiatives for an international brand, with a substantial increase in income and professional growth."

Priya Joshi

Digital Marketing Lead at International Retail Co.

Frequently Asked Questions

Do I need prior marketing experience for this course?

No prior marketing experience is required for this course. We've designed our curriculum to accommodate complete beginners while still providing value to those with some marketing background. The first modules cover fundamental marketing concepts before progressing to specialized digital techniques. For complete beginners, we provide additional resources and support to ensure you can follow along comfortably. The course focuses on practical, hands-on learning that makes concepts accessible regardless of your starting point.
Will I get hands-on experience with actual marketing campaigns?

Absolutely! Hands-on experience is a cornerstone of our training approach. Throughout the course, you'll work on real campaigns using live platforms and tools. You'll create and manage SEO strategies, run social media campaigns, set up Google Ads accounts, build email marketing sequences, and more. We provide access to industry-standard marketing tools and small advertising budgets for select projects. By the end of the course, you'll have managed multiple campaigns across different channels, giving you practical experience you can immediately apply in professional settings.
What certification will I receive upon completion?

Upon successful completion of the course, you'll receive a Shabnam Infosys Digital Marketing Certification, which is recognized by our industry partners and hiring companies. Additionally, we prepare you for and include examination fees for Google certifications including Google Analytics Individual Qualification and Google Ads certifications. These industry-recognized credentials significantly enhance your resume and demonstrate your proficiency in specific digital marketing platforms. Our placement partners specifically look for candidates with these certifications, giving our graduates a competitive advantage in the job market.
How is job placement assistance provided?

Our job placement assistance is comprehensive and has resulted in a 90% placement rate within three months of course completion. The program includes resume building focused on highlighting digital marketing skills and projects, interview preparation specific to marketing roles including mock interviews, connections with our network of hiring partners across various industries, and dedicated mentorship throughout your job search. We also organize industry networking events and provide opportunities to participate in live projects for our partner companies, which often lead to job offers. Our career counselors work with you individually to identify suitable opportunities based on your career goals.
Can I specialize in a particular area of digital marketing?

Yes, while our course provides comprehensive training across all digital marketing channels, we understand that many students wish to specialize. After completing the core modules, you'll have the opportunity to choose a specialization path for your capstone project and additional advanced training. Popular specialization options include SEO and content marketing, paid advertising (PPC), social media marketing, or email marketing automation. Your instructors will provide personalized guidance based on your interests and career goals. We also offer advanced workshops in specialized areas for graduates who wish to deepen their expertise in a particular domain.

Digital Marketing